The financial resources received from the coin public sale will be used for technical and commercial development associated with the costs of mass adoption of CitiCash by the general public. CitiCash is a long-term project that requires strong financial support. Specifically, the costs involve hiring developers, investing in software and hardware infrastructure, debit card integration, the cost of getting listed on major coin exchanges and a massive marketing campaign. The marketing campaign’s aim is to spread the CitiCash concept to customers who have no experience or exposure to cryptocurrencies and to support them in using CitiCash in a real-world economy. We will be informing any interested parties of the CitiCash public sale on our social network channels.